CNN Says Mega-casinos to transform Atlantic City by 2012
July 10, 2009
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Mega-casinos to transform Atlantic City by 2012!
*A $2 billion casino-resort called Revel is due to open in 2010
*MGM Mirage is scheduled to open a $5 billion casino-resort in 2012
*Pinnacle has an estimated $1.5 to $2 billion project in the works
ATLANTIC CITY, New Jersey (AP) -- Five years from now, you might not even recognize this place.
A burst of new, luxurious mega-casino projects to be built by 2012 will transform the face of Atlantic City into a more futuristic -- and crowded
-- gambling resort.
At least four companies are betting a combined $9 billion that the makeover will help Atlantic City catch up with Las Vegas as a place to
come -- and stay -- for more than just gambling.
In early November, Revel Entertainment Group unveiled drawings of its new $2 billion casino-resort, to be called simply "Revel." Due to open
in the second half of 2010, at 710 feet, it will be the tallest building in Atlantic City -- at least for a while.
It will feature two thin towers standing perpendicular to the ocean, with as many as 3,900 rooms, and even Atlantic City's first casino
wedding chapel. The interior complex, between the towers, is curved and rounded so that it looks as if it has been shaped by gentle ocean
waves.
Revel is partnering with investment firm Morgan Stanley on the project.
It will become Atlantic City's 12th casino, and the first new one to open since the Borgata Hotel Casino & Spa debuted in 2003 and redefined
the public's image of what the Las Vegas experience should look and feel like in New Jersey.
Hot on the heels of "Revel" will be other mega-casinos to be built by Pinnacle Entertainment on the site of the former Sands Hotel Casino,
opening in late 2011 or early 2012. The granddaddy of them all, a $5 billion casino resort planned by MGM Mirage in the marina district next
to the Borgata, will be the largest project Atlantic City has ever seen when the first dice start tumbling in 2012.
The burst of new investment is the largest in Atlantic City since the start of casino gambling in 1978.
"Since the inception of New Jersey's gaming industry, there has been approximately $12 billion of capital investment to date," said Joseph
Corbo, president of the Casino Association of New Jersey. "While that is significant by any standard, what is very encouraging is that about
$4 billion of that investment was made in the past four years or so."
Pinnacle has been tight-lipped about its Atlantic City project, other than to estimate its price at between $1.5 and $2 billion. It won't say what
it will look like or even what it will be called.
But the company's chairman and CEO, Daniel Lee, said that in addition to its Boardwalk project, Pinnacle might consider joining the scrum of
casino operators vying to build on the former Bader Field airport property, a 150-acre tract whose land alone could fetch $1 billion on the
open market.
"We have two in St. Louis; we could have two in Atlantic City," Lee said.
It marked a turnaround for Pinnacle, which had threatened for months to scrap its Boardwalk project if the city and state permitted someone
else to build a casino on Bader Field. The company maintained it would be at a competitive disadvantage because the newcomer would not
have to buy multiple parcels, knock down buildings and clean up the site -- as Pinnacle is doing on the Sands property.
Corbo estimated as many as three new casinos could be built at Bader Field if a city panel determines casino development is right for the
area.
Saving the biggest for last, "MGM Atlantic City" will wrest the title from Revel as Atlantic City's tallest building when it opens in 2012. It will
have three hotel towers with a combined total of more than 3,000 rooms, the largest casino floor in Atlantic City with 5,000 slot machines,
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